It isn’t all the time simply clothes that draw you right into a store, with interior design, atmosphere and ambience all enjoying key roles. From elegant displays to striking shop fronts, brands are not outlined only by their products, however by their overall aesthetic, too.

With that is mind, we have travelled far and wide to locate a few of the most visually stunning outlets in London, which really are attraction in themselves.

Whether you’ve got got a reasonably penny to spend or are holding out until your next payday, these menswear stores are well worth a dedicated visit.

1. DSquared2, Conduit Street

When Canadian label DSquared2 revealed its new store in London’s Savile Row district back in March, the outcomes were as unimaginable as expected.

Shiny black furniture juxtaposes with outdoors-impressed accents – antler chandeliers and tree-printed walls, to name just some – making a gentlemanly yet whimsical setting to browse its latest collections.

2. Alexander McQueen, Savile Row

Fulfilling the late Alexander McQueen’s dream of having his own Savile Row store, this elegant outlet is a fitting tribute to one of many most gifted designers of our generation.

The label’s signature rebellious edge is seen throughout, with ornate 19th century-style plasterwork incorporating everything from skulls to wings, while horns take the place of ordinary door handles and spiked chains delay shelving units.

Alexander McQueen Store, Savile Row, London

3. LN-CC, Shacklewell Lane

This idea store by designer clothing retailer LN-CC is so exclusive, you need to book an appointment simply to get a glimpse at its futuristic interior.

Nevertheless, it is worth the trip to east London’s fashionable Dalston district, as this stunning outlet not only offers rare and restricted edition pieces from the likes of Rick Owens, Margiela and Damir Doma, but in addition includes a library, record store, gallery, and even a club space for personal events.

LN-CC Store, Shacklewell Lane, London

4. Turnbull & Asser, Davies Street

Having only opened its doors this month, this smart store from classic British tailoring label Turnbull & Asser is the most recent destination to make our list.

While its interior is recent, the contained design has a very authentic feel, overflowing with references to the brand’s 130-year heritage within the tailoring business. We’re specific fans of the wealthy blue walls, highlighted by gleaming golden spotlights.

Turnbull & Asser Store, Davies Street, London

5. Hostem, Redchurch Street

Offering a more rustic and raw aesthetic is that this wood-crammed outlet by Hostem, tucked away on certainly one of Shoreditch’s busy aspect streets.

Inside you will find pieces from a variety of established and lesser-known brands, with items displayed in unconventional and imaginative ways. A very fascinating interior you can spend hours studying.

Hostem Store, Redchurch Street, London

6. Oliver Spencer, Calvert Avenue

In a singular move from a fashion label, Britain’s Oliver Spencer teamed up with furniture brand One other Country to create this one-of-a-kind concept store in East London.

Bringing together smart mid-century pieces with robust industrial accents, this outlet offers a relaxed yet intriguing space to shop the brand’s latest collections

Oliver Spencer Store, Calvert Avenue, London

7. Couverture & The Garbstore, Kensington Park Road

Clean white walls, bright ceiling lights and geometric shelving combine to create a easy yet effective home for Ian Paley’s menswear label, Garbstore, which takes up shop within the basement of Notting Hill’s popular Couverture & the Garbstore.

Mixing the old with the new, vibrant artwork adorns the walls, while rare military-impressed pieces nod to the brand’s much-loved wartime influences.

Couverture & The Garbstore Store, Kensington Park Road, London

8. Larsson & Jennings, Monmouth Street

Swedish watch label Larsson & Jennings opened its flagship London store in December 2014, bringing a touch of slick Scandinavian minimalism to the capital.

Raw materials and plain white walls help create a clean, minimal setting befitting of its equally pared-back timepieces, while the in-house Fika coffee bar is a novel and sociable addition.

Larsson & Jennings Store, Monmouth Street, London

9. Anderson & Sheppard Haberdashery, Clifford Street

While British label Anderson & Sheppard excels in terms of bespoke tailoring, its stunning Haberdashery store offers high quality prepared-to-wear shirting, trousers, knitwear and accessories, in a distinctly old-faculty surroundings.

Wingback chairs, panelled walls and a raging hearth all add to the distinct gentleman’s club feel, minus the dim lights and smoke-crammed rooms.

 Anderson & Sheppard Haberdashery, Clifford Street, London

10. Dover Street Market, Dover Street

This six-floor central London store is all about avant-garde design, with conceptual structures accompanying its equally various stock.

With visual statements to be savoured in each room, and an enormous number of brands from Nike to Saint Laurent on its roster, Dover Street Market is certainly not your ordinary shopping destination.

Dover Street Market Store, Dover Street, London

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