The 22-year old founder of Oculus VR found himself on the duvet of an upcoming issue of Time magazine. Disappointingly, however not surprisingly, Time made the choice to treat VR as a joke.

Sadly, that is removed from the first time a serious news magazine has treated tech leaders as follies quite than respectable figures. We tracked down ten of the best (worst?) examples of national magazines that portrayed tech luminaries in a lower than flattering light.

And to not pick on Time magazine — because sure, other magazines do it too — however looking through its archives, the nation’s best-selling news weekly consistently likes to treat tech figures as nerds or silly figures, quite than something to take seriously.

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